试论公共关系在高校管理中的作用（On the role of public relations in the management of colleges and Universities）.docVIP

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试论公共关系在高校管理中的作用（On the role of public relations in the management of colleges and Universities）.doc

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试论公共关系在高校管理中的作用（On the role of public relations in the management of colleges and Universities）

试论公共关系在高校管理中的作用（On the role of public relations in the management of colleges and Universities） On the role of public relations in the management of colleges and Universities Time: 2011-04-21 15:31:29 source: Author: rank name The so-called public relations. Setting up public relations consciousness is the need of university management to adapt itself to the development of market economy. Management science and management art aimed at shaping a good organizational image. Public relations: the role of public relations in the management of colleges and universities. Key words: public relations, colleges and universities, management First, setting up public relations consciousness is the need of university management to adapt itself to the development of market economy The so-called public relations, is the social organization with modern communication as a means, to establish mutual benefit and cooperation of public relations as the focus, to shape a good organizational image as the goal of management science and management art. Doctoral dissertation, public relations. The three elements of public relations are composed of the main body (Social Organization), the object (public) and the media (communication). Doctoral dissertation, public relations. The core of the theory is to form a good organizational image. The development of commodity economy is the catalyst for the emergence and development of public relations. In order to win the competition in the survival of the fittest, the social organizations must have a good reputation for their products, services and even the whole organization. It can be said that a good image, establish product and organization for the public to receive wide praise, and support is the key to success in business. Doctoral dissertation, public relations. Doctoral dissertation, public relations. Under the condition of market economy, public relations not only exist in economic organizations, but also exist in government departments, insti