解析汇源新战略（Analysis of Huiyuan new strategy）.docVIP

解析汇源新战略（Analysis of Huiyuan new strategy） In September 3, 2008, Huiyuan Juice announcement said: the bank will be on behalf of Coca Cola Co, a wholly owned Affiliated Companies to approximately HK $17 billion 920 million acquisition of the entire equity has Huiyuan Juice Group Limited company issued shares and all outstanding convertible bonds, can exchange love kicked off. 6 months later, in March 2009, a negative verdict from the commerce department made the love affair tend to be aborted, and Huiyuan Juice became the first sacrifice of the anti monopoly law. Determined to son when the pig sold Huiyuan head Zhu Xinli once caught in sales, strategic shareholder fled and capital chain multiple crises. 2010 semi annual report shows: Huiyuan Huiyuan juice sales of 1 billion 481 million 100 thousand yuan, net profit of 72 million 247 thousand yuan loss, the performance of the listed for the first time in five years, the red asset liability ratio surged from 29.5% to 70.3%, the $250 million loan default also surfaced. Huiyuan is in the domestic trouble and foreign invasion, a former sell pig road, when forced to raise the embarrassing situation of Er! Huiyuan, located at the intersection, left or right? Forward or backward? The puzzle of sentient beings. In March 2010, Huiyuan announced a high-profile 5 billion series of new carbonated drinks fruit juice and fruit juice. In October 2010, Huiyuan and lending bank successfully reached a consensus, to obtain the exemption of $250 million loan interest in improving the condition of the firms cash flow crisis temporarily eased, then Hengshui Huiyuan factory, Shandong Huiyuan Industrial Park have been put into use. December 11, 2010, Huiyuan Juice and Mengniu Dairy signed a strategic cooperation contract, according to Huiyuans official website news: Huiyuan, Zhongxiang, Suqian and other 8 factories invested heavily in the introduction of the worlds advanced milk beverage production line. In February 23, 2011, Huiyuan official