试论供电企业的电力营销管理策略（Discussion on power marketing management strategy of power supply enterprises）.docVIP

下载本文档

1
0
约1.26万字
约 13页
2017-09-13 发布于河南
举报
版权申诉

试论供电企业的电力营销管理策略（Discussion on power marketing management strategy of power supply enterprises）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

试论供电企业的电力营销管理策略（Discussion on power marketing management strategy of power supply enterprises）

试论供电企业的电力营销管理策略（Discussion on power marketing management strategy of power supply enterprises） Discussion on power marketing management strategy of power supply enterprises Abstract: power marketing is the core task of power supply enterprises. The development of power marketing should be based on power grid is the foundation, technology Operation is the principle of support, service and management. To establish the concept of electricity marketing to adapt to the market, we should understand the current The status quo of power marketing, correctly positioning the concept of marketing management, learning advanced experience, combined with their own characteristics, to explore Implementation strategy of electric power marketing management and guarantee implementation. This paper discusses the overall marketing strategy of power supply enterprises and its concrete reality In order to receive good social and economic benefits. Key words: power; marketing management; strategy; measures 1, the concept of power marketing and the characteristics of power products Power marketing refers to the power market, the power supply enterprises according to changing external The environment is centered on the demand of the power users, enabling the power users to obtain reliable and sustained, Safe and qualified power products and thoughtful, detailed and satisfactory service. Power marketing is The core task of power supply enterprise. Electricity as a commodity, its particularity is mainly manifested in: intangible, that is, only Through the voltage, frequency, waveform and other indicators to show; non storage, that is, power providers The production, supply and sale of the products must be accomplished by the power transmission network at all levels The utility model is the carrier of electric power; the utility is the commodity of electricity, and is the basis of the social and economic development In this economic guarantee, all units and individuals in the whole society can