金光大道还是无底深渊---------市场推广广告投放的进退与判断（Retreat and judgment of the abyss -- the golden road or marketing advertising）.docVIP

金光大道还是无底深渊---------市场推广广告投放的进退与判断（Retreat and judgment of the abyss -- the golden road or marketing advertising） I often see advertising professionals with deep hatred and resentment criticism of enterprise in advertising, and that always irresolute and hesitant, missed opportunity, theoretically, this criticism is completely correct. But from another point of view, the reason why our advertising industry can have so much courage is that customers do not spend advertising money. Just like Zhou Runfa in the movie ho bet, can not change the color of one million face we ashamed as if gambling is their own money, I think Fage would have pale sweat. Enterprises often encounter such a situation: after a large number of advertising costs, marketing is still in stalemate, and the company is not very sufficient to promote funds. In this case, whether the advertising is in or out? How to judge? What is the standard of judgment? One foot, fell into a swamp, and then rapidly sinking. I struggled desperately, but the more I struggled, the more I fell. The mud began to pass over the waist, not across the shoulders, and not to the neck...... Help!! I shouted, woke up from a dream and had a cold sweat on my back. This is by no means an imaginary film plot, but rather a nightmare I often had when I was a sales manager in my company five years ago, and I still remember it today. Five years ago, often do a similar nightmare, because the company marketing products at that time is in a stalemate, do some advertising, market situation is not satisfactory, while the companys funds are not sufficient, if to continue, while the market has not started, the companys cash flow will appear the problem, the inevitable dilemma. But if you stop advertising, not only in the early days of advertising wasted, slightly started the market will return to its original place, and go forward, is bound to be a dead end. Standing at the crossroads, then what is the increased advertising efforts to quickly st