零成本创造渠道终端价值（Zero cost creates terminal value of channel）.docVIP

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零成本创造渠道终端价值（Zero cost creates terminal value of channel）.doc

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零成本创造渠道终端价值（Zero cost creates terminal value of channel）

零成本创造渠道终端价值（Zero cost creates terminal value of channel） Zero cost to create the channel terminal value of.Txt11 life of the flowers in full bloom, it was a beautiful shine, stretch, beautiful and more funding; life is beautiful, fresh and smooth, meaning long; life is beautiful music, melodious melody and harmony; life is a flowing river, flowing rate, rolling forward because of the comprehensive from the insight psychology research area in economics, especially Kahneman behavioral economists in the uncertain human judgments and decision-making situations have made outstanding contributions for the Nobel prize in economics in 2002 has done such a test: if you plan to buy a $15 calculator. Sell calculator people tell you, another branch of the calculator is on sale, only $10, but to drive there in 20 minutes, you will to the store to buy? The answer to this question, there are 68% people willing to open the car for 20 minutes to save $5. But if the calculator costs $125 and now its only $120, only 29% of those in the experiment say theyre willing to drive. If according to Philip Kotlers theory of customer delivered value to predict, in the two case, the customer delivered value is equal to two, so this case represents the number willing to drive to be basically the same. However, the fact is: willing to the original price of 15 yuan and the current price of 10 yuan calculator, drove to buy the number of people willing to the original price of 125 yuan and the current price of 120 yuan calculator to drive more than two times the number. What is the reason for this? Do customers always seek value maximization? Customers often claim that the most important criteria for whether or not to buy is whether the price is low, some on the surface seems to confirm the price of deification able to withstand heavy battering. In fact, the importance of low prices may be exaggerated. In real life, customers are always talking about prices, but what they are really looking for is va