山寨手机敌手机市场的影响跟对策.docVIP

PAGE 中国最大的论文知识平台 内 容 摘 要 中国是世界最大的手机生产及消费国之一，手机市场对我国IT产业发展有重大的影响。中国是手机贸易大国，但是手机贸易大国的环境却未能促使手机市场体制的完善，反而伴随着山寨手机的兴起导致手机市场的无序竞争。本文实证研究我国山寨手机的市场势力，山寨手机兴起的成因及其影响，并提出相应的对策建议。本文共分为五章，第一章是导论部分，第二章为文献综述，第三章是中国手机市场现状，第四章是山寨手机的发展及对国内手机市场的影响，最后一章是本文的结论及对策建议。 本文通过SWOT分析及理论研究发现以下结果：第一，中国手机的生产及消费大国的环境未能促使手机市场体制的完善；第二，山寨手机对手机市场影响巨大，如何对待山寨手机应该认真对待；山寨手机必须向正规化转型。 关键词：山寨手机，手机市场，市场结构，中国 Abstract China is one of the largest producers and consumers of the mobile phone market in the world, the development of IT industry has significant influence. China is a large mobile phone trade country, but the largest trading environment for mobile phone market system has failed to promote the sound, but accompanied the rise of emulational mobile phone market, leading to disorderly competition. The empirical study of emulational mobile phone causes and impact of the rise of mobile phones, and put forward countermeasures and suggestions .This article is divided into five chapters, the first chapter is an introduction section, the second chapter is a literature review chapter, and the third chapter is the status of the Chinese mobile phone market, the fourth chapter is the development of emulational mobile phone and on the domestic mobile phone markets, the last chapter is the conclusion and countermeasures. Based on the SWOT analysis and theoretical studies have found the following results: first, China mobiles production and consumption environment to enforce mobile market system, Second, the emulational mobile phone market of great influence, how should seriously treat counterfeits, emulational mobile phone must to regularization transformation. KEYWORDS: emulational mobile phone, Market, Market structure, China 正文目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263279365 第一章 导论 PAGEREF _Toc263279365 \h 1 HYPERLINK \l _Toc263279366 第一节 选题的背景及意义 PAGEREF _Toc263279366 \h 1 HYPERLINK \l _Toc263279367 第二节 本文主要思路及基本框架 PAGEREF _Toc263279367 \h 2 HYPERLINK \l _Toc263279368 第二章 文献综述 PAGEREF _Toc263279368