F-精准数据营销.pptVIP

Precise Marketing SolutionBestTone, China TelecomDecember 1, 2010 Data Sources 1, 400/800 AND 114 More than 30,000 companies or organisations using China Telecom’s ‘400/800’ service.100,000,000 records every month. Columns including：caller, callee,date,time,period. Match the callers with China Telecom’s CRM system to fetch information like name, ID, address, etc. 114,1 billion records every year. Columns including：caller, keyword enquiry, result, company name, address, industry, etc. 2, Flights and hotels booking service 5 million flights booking records, including：passenger name, ID, contact name, contact, address, order time, flight time, flight, courier, bunk, departure, destination, price, discount, insurance, etc. 6 million hotels booking records, including：name, mobilephone, province, city, hotel name, level, room type, amount, room/night, order price, etc. 3,PSTN (Public Switched Telephone Network )data In south China, more than 95％government orgs and companies clients use China telecom’s landline service. Like tha data of ‘400/800’, caller, callee, date, time, period, etc. But this kind of data held by our branch companies. 4, Membership data More than 80 million memberships，including：landline, eHome（broadband）,CDMA network, VIP card, etc. Data columns includes name, telephone, address, points, redeem records, etc. 5, Companies Information 3 million companies collected, data like car parks, VIP rooms, cuisine, signature dishes, GIS, etc. Covered industries like clothing, restaurant, hotel, travelling, education, hospital, etc. 3 million yellowpage data，columns including name, address, telephone, industry type, etc. 2 million companies using BestTone alliance service. Data including：name, telephone, address, products, etc. 6, Others DNS error pages: 7.2 billion every year. CDMA Roaming: 30 million Car alliance members: 50,000 Delivery Channels Precise SMS Precise MMS Telephone_Call centre Telephone_Virtual call centre China telecom bill DM EMAI