A004_数据挖掘技术在航空公司CRM中应用.pdfVIP

太普华南杯数据挖掘竞赛论文报告 数据挖掘技术在航空公司数据挖掘技术在航空公司 CRMCRM 中的应用中的应用 数据挖掘技术在航空公司数据挖掘技术在航空公司 CRMCRM 中的应用中的应用 摘 摘 要要：：对航空公司客运数据进行挖掘后，针对不同用户的特点实行差异化营销，是提高航空 摘摘 要要：： 公司上座率的有效方法。本文从数据特点出发，挑选出有意义的属性作主成份分析，然后使用DBSCAN 算法对会员评分，最后用 K-means 算法对会员的总分聚类，把会员分为高价值会员、中价值会员和 低价值会员 3类。分析的结果对航空公司决策有一定的参考意义。 关键词关键词：：客户关系处理;数据挖掘;航空公司;聚类;主成分分析 关键词关键词：： 第 1 页，共 19 页 太普华南杯数据挖掘竞赛论文报告 The Application of Data Mining to Airline Company CThe Application of Data Mining to Airline Company CRMRM The Application of Data Mining tThe Application of Data Mining to Airline Company CRMo Airline Company CRM Abstract: It is an effective way to improve the airlines attendance by implementing differentiated marketing strategies to different customers after mining of airline passenger data. According to the characteristics of data, some meaningful attributes are picked out for PCA (primary component analysis), after which the DBSCAN algorithm is used to rate members. At last, with K-means algorithm applied to member clustering , the members are divided into high-value members, medium-value customers low-value customers. It has im plica tions for airline company CRM. Key words: CRM;Data Mining;Airline Company;Clustering;PCA 第 2 页，共 19 页 太普华南杯数据挖掘竞赛论文报告