广告英语词汇(副本).docVIP

do, did, does 强调动作的用词, I do care, he did come. Here: did foresee的确预见到 medium, media become a force in making it so 成为实现这个预想的重要人物 socially prominent passengers 有社会地位的乘客 amateur 业余的，非专业的 to make contact with …与…联系 gain fame 出了名 subsidiary 子公司 experimental stage 实验阶段 p217 returns 报告书，情况反馈 be mounted in …安装入… aside from ….= in addition to … the profit derived from … 来自于…的利润 receive national and universal attention 获得国内国际关注 General Electric 通用电气公司 patents专利 join forces with … 与…联手 pool vt. 合伙，汇集，共享 take over 接管 wireless station 无线电广播电台 went on the air 开始广播播音 fully licensed commercial broadcasting station 营业执照齐全的商业广播电台 a toll station 一家收费电台 p218 air time 广播时段 chain broadcasting 联播 forerunner 先驱，排头兵 bail out 原意“跳伞”，here: bail out of …从…中脱身 lease sth to sb 向…出租…. subsidiary 子公司，下属单位 This launched an era of …：(这件事)引发了一个….时代/时期 boost the sale of …：促进、拉动….的销售 exclusively 独家地 eg. We run a cable service exclusively in this area. regulations 规章、制度、条例 keep/prevent sb fm doing sth: 避免某人做某事 turn to sb for help 寻求某人的帮助 the Radio Act was passed 广播法得以通过 debut 初次登台，处女秀 newscasts 新闻广播 become firmly entrenched 站稳了脚跟 the popular culture 流行文化，大众文化 popularity n. 流行，走俏 coupled with the decline in newspaper advertising revenue ….伴随着报纸广告效益的下滑 the Great Depression 大萧条 not only …., but (also)….不仅…而且… a credible news source 一个可信度高的新闻来源 …..as well: （句尾）同样也… without being on the scene 不必在场 be far superior to …. 比….要强得多 instant news 即时的消息 convention 集会 the Associate Press 美联社 have had enough 受够了 issue an ultimatum to …向…发出最后通牒 provide sth to sb…: 向…提供…（p219） comply with 遵从… to gather news on one’s own 靠自己采集新闻 bargain vt. 讨价还价，期望 take the lead in doing sth 在…方面带头 first-rate = first class a. 一流的 news-gathering service under the direction of …: 在…的领导下 open bureaus in …在…建立分支机构 the wire-service ban 新闻社禁令 assisted radio in becoming … 帮助广播使之成为… in states of panic over ….处于对…的恐慌之中 the average people…average Joe 普通百姓 reassuring a. 起镇定作用的，坚强的 keep ….informed about ….：让….了解到…. report/describe/b