针对财务视角我国出版上市公司可持续增长的分析研究.pdfVIP

我国出版上市公司实现可持续增长的几点对策，供我国出版上市公司管理者在公 司治理中借鉴参考。 本文的主要贡献是将可持续增长模型引入我国出版上市公司财务管理中，并 对我国 A 股上市的 11 家出版上市公司做了全样本检验，通过对样本公司可持续 增长状况的实证分析，对我国出版上市公司增长管理提供了新的理念。 关键词： 出版；上市公司；可持续增长 II ABSTRACT Chinese public companies were late for restructuring enterprise moderniz- -ation as the reason for history and national policy, and they have recently tran- -sformed from public institution in planned economy to economic company in market economy, Some of them completed listing and suffering from the test of market. The twelfth 5-year plan outline of culture reformation and development was issued on February fifteen of 2012. On the same day, the vice-general administration of press and publication—Wu Shulin said when interviewed by the media:” To ensure the development of culture industry, we will make full use of listing tool to promote the core enterprise listed in a planed way and with focuses”. General administration of press and publication—Liu Bingjie said on the 2012 responsible person symposium of principle publication medium groups:” on the basis of completing transforming from business publication unit to enterprise reconstruction, we will immediately start the second reformation”. It meant to further promote conversion of the internal operating mechanism, vigorously encourage publication medium enterprise listed and increase efforts to merger, reorganize and reform industrial layout. Therefore there will be more Chinese publication medium enterprise listing on the basis of the 49 ones. Listing of a company has the strength to raise founds, diversify of risk, inc- -rease brand popularity and many other advantages. At the same time it had a higher request for listed enterprises’ management and more scientific decision- -s-making of the development of enterprise and the speed of increasing. It nee-