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International Marketing
I Multiple-Choice 1*50
Multiple-Choice
C.1. Central to any definition of marketing is _____.
a.demand management b .transactions
c.customer relationships d.making a sale
C.2. All of the following are accurate descriptions of modern marketing today,
except which one?
a.Marketing is creation of value for customers.
b.Marketing is customer satisfaction at a profit.
c.Selling and advertising are synonymous with marketing.
d.Marketing involves building and managing profitable customer
relationships.
D.3.According to Jeff Bezos, CEO of A, a crucial dimension of an outstanding marketing company is_____.
a. to create genuine value for customers
a relentless pursuit of customer needs
to build on customer relationships and profits will follow
all of the above are correct
D.4. _____ is defined as a social and managerial process by which individuals and
groups obtain what they need and want through value creation.
a. Selling b .Advertising
c. Barter d. None of the above are correct
B.5. Society and culture shape the basic form of human needs called _____.
a. Needs b.wants c.demands d.value
B.6. When backed by buying power, wants become _____.
a.social needs b.demands c. physical needs d. self-esteem needs
D.7. The fundamental reason America’s most admired firms, including Wal-Mart,
Proctor Gamble and Disney, conduct extensive research is to _____.
A. maximize profits b.increase market share
c.increase sales d.understand customer’s needs, wants and demands
D.8. _____ refers to sellers being preoccupied with their own products and losing
sight of underlying consumer needs.
a.Selling myopia b.Marketing c.Selling d.Marketing myopia
D.9. American brand icons, including Harley Davidson, Coca-Cola and Nike, create
deep brand meanings for consumers and do not suffer from _____.
a.short-term losses b.long-term losses
C. competitive threats d.marketing myopia
D.10. _____ are key
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