我国大中型零售企业竞争情报系统的建立和应用.pdfVIP

我国大中型零售企业竞争情报系统的建立与应用 摘 要 加入 WTO后 我国零售企业正面临着前所未有的挑战 国外零售巨头大举 侵入中国市场 而且国内行业内部竞争加剧 促使行业趋于微利化 我国零售 企业要想获得竞争的主动权 就必须明确自身在竞争环境中所处的地位与状态 必须对竞争情报进行有效地收集 整理和研究 从中分析竞争环境 明确竞争 目标 了解竞争对手 制定竞争策略 从而增强竞争力 提高市场占有率 本 论文的主要目的是在我国入世后面对激烈的全球竞争局面,如何在大中型零售 企业中建立有效的竞争情报系统进行探讨 为我国零售企业更有效地展开全球 竞争提供有益的借鉴 本文首先对零售业 竞争情报及竞争情报系统的情况进行了介绍 根据大 中型零售企业的特点 提出了建立大中型零售企业竞争情报系统的一系列方法 和步骤 介绍了美国沃尔玛和中国大型零售企业 山东新星集团竞争情报系 统的情况和经验 并且深入分析了我国大中型零售企业建设竞争情报系统面临 的问题 在此基础上 提出了我国大中型零售企业建设竞争情报系统的对策和 建议 关键词 零售业 零售企业 竞争情报 竞争情报系统 The Construction and Application of Competitive Intelligence System to the Medium and Large-Sized Retail Enterprises of China Abstract The retail enterprises of China are facing more and more challenges after China’s entry into WTO. They are not only suffering much more competition in the domestic market but also facing the competition from the foreign Multinational Retail Corporations. As a result, the profits of retail industry of China are becoming less and less. If the retail enterprises of China want to get the competitive advantages, they must definitely know their positions and situations in the hard competitive environments through their collections and researches to the competitive intelligence aiming to improve their competitive ability and to extend their market shares. The main aim of this paper is to provide suggestions and advices for building and applying the competitive intelligence system in the medium and large -sized retail enterprises of China which are facing more and more challenges after China’s entry into WTO. This thesis begins with the introduction of the reta