澳洲BIG W进入中国市场的策略分析.pptxVIP

Consulting Project–Fly to China;Introduction – Company Profile Why China? PEST Analysis Industry Analysis Internal Environment Entry Strategy Post Entry Forecast Conclusion ;Name;Political Factors World Trade Organization (WTO) Regulatory reform Low restriction Full ownership Streamlined approval procedures ;Economic Factors Fast-growing economy GDP $8,789 trillion (2009) Retail sales: annual growth 15.5% (2009) Domestic spending promotion Increasing consumer spending per capita Estimating for an increase from $1,407 (2009) to $2,729 (2014); Social Factors Western-style chain stores accep