滞销的特征和解决方法（Unsalable features and Solutions）.doc

滞销的特征和解决方法（Unsalable features and Solutions） Unsalable features: 1., the purchase amount is zero This is the obvious characteristics. From the speed of enterprise commodity turnover, the turnover is fast for the best; slow turnover is flat; no turnover is unsalable. And no turnover is caused by the purchasing amount being zero. Therefore, the purchase quantity is zero, is the unsalable primary character. 2. selling at or below cost From the point of view of the relationship between the price and the cost, the purchase amount is zero. In general, there are three cases: the profit price (higher than the cost price); the cost price (equal to the cost price); the loss price (below the cost price). The purchase amount caused by the profit price is zero, and is usually not called unsalable. Therefore, the price can still be promoted and the profit goal of the enterprise is achieved. Only when the purchase amount caused by the cost price or the loss price is zero, is it called unsalable. 3. simple reproduction unsustainable Other conditions remain unchanged, one of the necessary conditions for the smooth reproduction of the enterprise is the normal self circulation of the funds in the enterprise, rather than the injection of external funds. This requires at least the normal turnover of all the goods at the cost price, so as to replenish the self circulating funds needed for the simple reproduction. When goods can not be sold at cost, simple reproduction is unsustainable. The purchasing amount is zero, which is a superficial feature of slow-moving sales: the conditional characteristics of selling at a cost price or a loss price are poor, while a simple reproduction is a result of slow sales. Sales status with these three characteristics, that is unsalable. Edit the basic reason why this segment is unsalable 1., changes in the macroeconomic environment The changes in the macroeconomic environment present two basic trends: tight and loose. Tight, that is, social aggregate dem