电子商务策划书（E-commerce planning book）.docVIP

电子商务策划书（E-commerce planning book） E-commerce website planning book First, the market analysis before construction website In the domestic e-commerce is not mature reality, the service is not standardized, there is no uniform business site standards, especially in this region, there is no mature business website. The company in the e-commerce market is not mature circumstances, to enter the e-commerce market, can not compete in the case of fierce occupation of the market, expanding market share, to achieve profitability at the fastest rate. Two, market positioning, functional positioning Pre type: C2C, B2C, the service object is based on the local people, operating small commodities, food, books, software and hardware, etc., similar to the traditional supermarket supermarket storage, and the establishment of a small secondary market platform. Late type: B2C, B2B, enhanced trading platform, increase business transactions, product release platform, expand the supermarket products online content from the business expanded to low-priced goods, bulky goods, high value, high margin products. Three, development goals: Initial stage: apply domain name, apply for loan, absorb venture investment, make website. Contact ISP, apply for network intervention, buy server and other hardware and software equipment. 6 months: the establishment of website, expansion of website content, website service specification, join marketers, make the site have a certain reputation in the region, the establishment of service network, the establishment of product procurement network, the establishment of staff training, product distribution network, product procurement and distribution based on supermarket chains and other traditional logistics network. Depending on the traditional logistics network, you can use cooperation and franchise, which can be used as a subordinate enterprise of traditional retailers. 1 years: in the local area with strong visibility, can play their own brand, in website co