电子商务网站设计的实用原则（Practical principles of e-commerce website design）.docVIP

电子商务网站设计的实用原则（Practical principles of e-commerce website design） Abstract: e-commerce, as an important means of business operation in modern society, has spread to every corner of life. As an important carrier of this business behavior, designers also put forward more space for research and creation. The design of electronic commerce website not only to complete a business transaction as the ultimate goal, should obtain positive effects of brand awareness and image so that the operators can in this behavior, but also enable consumers to enjoy convenient and comfortable, beautiful and pleasant shopping environment. E-commerce link, virtual shopping mall, operation performance E-commerce (e-commerce) is the most common in the Internet to establish a virtual shopping mall transactions, because of the Internets special media, online shopping and traditional shopping methods are very different. The process of online shopping is basically divided into two stages: 1., observation and comparison stage: at this stage, customer search and analysis of processing and the purchase of goods related to a variety of information, has a strong customer driven. This is different from shopping in the mall. Shopping malls have waiters, goods in kind that can facilitate transactions, and online virtual stores do not have such characteristics. It can only attract customers with elaborate and useful web pages, so that customers can easily find and understand the goods they want, thus increasing the probability of transaction. 2. payment checkout stage: this stage is the most important link of the electronic commerce act, the consumer is driven by the customer into the drive system, website system will guide the customer to lose certain personal information, such as home address, credit card number, while providing payment and delivery mode. In this stage, we should focus on eliminating the customers anxiety about the consequences of various operations. Therefore, only in the design of e-co