电视旅游节目运营方式初探（Discussion on the operation mode of TV tourism program）.doc

电视旅游节目运营方式初探（Discussion on the operation mode of TV tourism program） Discussion on the operation mode of TV tourism program Professional name: host and Broadcasting Major Class: class 2004 broadcast host class Student ID: 20041703076425 Name: Ni Ning Advisor: Huang Haiming May 14, 2007 Discussion on the operation mode of TV Travel program Chair and broadcast Professional 2007 graduates: Ni Ning [Abstract] When the development of the tourism industry at the same time, the potential tourism market for major television stations have opened the first column tourism, Tourism daily programs in Jiangxi province also came into being. Nowadays, with the increasing abundance of TV programs, it is obvious that how to make travel programs take a place in many different types of TV programs is a question worth considering. Today is not only a travel program to introduce scenery Promo single, but to develop a comprehensive program knowledge, interest and development, leisure and entertainment needs to let some people get more information and services of tourism. The positioning of a tourist program and the positioning of its audience should be clear and clear, and different ways of advertising can also make the column more economic income. In this paper, the Jiangxi TV Guide tour in Jiangxi column group as an example, expounds the TV tourism column positioning, operation, as well as the column advertising marketing. [key] tourism program positioning, tourism program advertising, marketing methods, tourism programs and tourism market combination Preface Since the beginning of the new century, due to the audience saturation, channel surge, TV star three major factors, making Chinas television media at all levels of competition between the emergence of the situation. The audience is increasingly saturated, the television media competition in the number has failed, and in the brand competition has become increasingly prominent; surge in popularity and channel cable TV network, the au