社区超市靠差异化摆脱市场挤压时间（Community supermarket by difference, get rid of the market, squeeze time）.doc

社区超市靠差异化摆脱市场挤压时间（Community supermarket by difference, get rid of the market, squeeze time） Community supermarket: by difference, get rid of the market squeeze time: 2012-01-02 source: China business network author: Compared with hypermarkets, some community-based small and medium-sized supermarkets, because of small volume, scale effect is relatively weak, the day is even more difficult. Now, supermarkets, department stores, specialty stores and even street shops are able to produce the community supermarket traffic diversion effect, in this context, the community supermarket how to transition and breakthrough? The entrepreneurial circles, we invited the person in charge of the enterprise and industry experts on this topic mainly discussed. Focus 1: competitive pressures Due to Chinas commercial network planning lack of network resources, over open, so the community supermarkets face excessive disorderly competition, profit space narrowing gradually, the survival pressure increased sharply. Identify the segment, highlight their core competitiveness, such as supermarkets and convenience stores than convenience, than the complete category and price advantage; in fresh business, be willing to lower costs, the 80% supermarket goods are fresh food and daily necessities. Li Yanchuan: facing the market competition, the community type supermarket should make its own position, and make the differentiation management. Supermarkets solve the consumers one-stop shopping, requirements of goods, there are other stores around the parking lot; the convenience store is closing fast, convenient features, but the quantity of the goods are dominated by food and beverage, some convenience stores also contains some of the fast food consumers, mainly white-collar and community supermarket location; is to solve people three meals a day plus some commodity purchase. With accurate positioning, community supermarkets should study their own consumer and customer base, according to their positi