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简析我国当代报纸的版面设计(A brief analysis of the layout of contemporary newspapers in China)
简析我国当代报纸的版面设计(A brief analysis of the layout of contemporary newspapers in China)
I. General principles to be followed in newspaper layout design
The layout of a newspaper is not without rules, nor is it a mess of editing and garbled manuscripts. The layout should follow the readers reading habits and peoples visual laws, and should reflect the newspapers stand, view, attitude and evaluation of news events. The task of layout design is to do everything possible to mobilize all the layout elements, so that the static layout language conveys such a dynamic effect. In order to do this, we should follow the general principle of layout design.
1. guiding principle
The layout must be oriented, that is to say, the layout should have the function of a tour guide, and lead the audience to visit the Grand View Garden of news and information in the layout. It is important to let the audience know what information this period or edition has and what information is important when it comes to the page. We should try to make readers see the intention of editing and layout, so as to achieve the aim, attitude, and purpose of editorial. In order to achieve this purpose, the editor often important manuscript on the headlines, or increase the title name, or to add articles or colored box, stressed, or reference shading arrangement means.
2. readability principle
A seemingly constant feature of modern life is the obvious lack of time, human beings need to synchronize multiple input media seems to be a generation to expand. Instead, the room for patience and attention continues to atrophy. It is precisely because of the contemporary peoples fast-paced and busy life characteristics, as well as a variety of media co existence and mutual competition reality. Newspaper layout must be readable, to reflect the concept of people-oriented and humanistic care, and it is very important to serve readers. In order to do this, the editor must make the layout concise, smooth, bright and smooth. In lay
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