给美容院老板的一封信（A letter to the owner of the beauty salon）.doc

给美容院老板的一封信（A letter to the owner of the beauty salon） Save beauty salons - a letter to the owner of the beauty business Distinguished colleagues, friends: At the beginning of the Spring Festival, all the beauty market momentum, and you decide on what path to follow, pour. The China beauty industry, after 20 years of development, is now facing a major bottleneck, on the one hand, beauty beauty technology change rapidly, with a lightning replacement project, dazzled the various concepts of rich products, good prosperous scenery. On the other hand, the beauty of the consumer has not improved greatly. Instead, they are becoming more rational. This a hot one cold phenomenon, the most painful is the beauty of the terminal operators, in order to competitive market, product, equipment or project sign popular, but these projects will soon be out of the market, several years of hard work and profit into a pile of inventory and equipment, this is a huge business strange to manufacturers from the consumer to the operator, in this circle, in fact there is no real winner. The huge market of beauty industry this should have bright prospects for quick business ideas frequently hurt consumer confidence, a loss, operators are difficult, the whole industry is facing a hitherto unknown challenge. Now is the time to stop that behavior, is the time to find the golden key to open the market can really find the. As long as we close our hearts to study the real God of our profession - women, what exactly is their real needs? Its not hard to find the golden key. In fact, Chinese women today the most urgent need is not the method of technology or product, for example: I often see many beauty salons in many customers have beauty card balance a lot, but they have not seen for a long time, new customers and old customers still did not increase the loss, what reason? Too busy? On a business trip? Dissatisfied? May be right, it is not right, the real reason is their lack of motivation and desire o