抓住渠道--得到意外的结果（Grab the channel - get an unexpected result）.doc

抓住渠道--得到意外的结果（Grab the channel - get an unexpected result） Sales channel is the lifeblood of the sales system, the position of the entire sales system is intuitive and important. His successful operation will lay a solid foundation for the whole sale of the product; on the contrary, it will create obstacles for the sale work. How to integrate sales channels becomes an important part of the sales system. In Chinas market, many manufacturers and sales staff have gradually realized the importance of channels, and they strive for sales channels at all costs. Such as: dealers, the two batch of battle; terminal buyout battle; personnel warfare; price wars, and so on. But these all belong to the consumption of resources, although for a short period of time to achieve certain results, but eventually will become a brand destruction war, the result is: the market lost, the brand has lost.. At this time, reasonable and orderly integration of sales channels has become the most important.. Product distribution channels From the manufacturers to the terminal of all links, for consumers, all belong to the channel; all integrated channels of methods, methods, as long as the ultimate goal of cultivating long-term consumer desire for consumers is successful. Product chain: Make use of the corresponding resources of manufacturers, channels and customers, through the terminal process to achieve the purpose of consumer purchase (consumption), and eventually form a complete sales chain. Seize the main points before you can be invincible The best war is no war and bend soldiers, the best marketing tool is to train consumers to brand awareness and purchase (consumption), the best channel integration, the result is to pull consumers. In the entire sales link, the actual consumer groups of products only consumers, only effective pulling consumers, and make it produce loyalty to the brand. The enterprise can produce the core competition ability, also is the enterprise main point. When a food