故事性广告高效传播的利器（Story advertisement the effective tool of efficient communication）.doc

故事性广告高效传播的利器（Story advertisement the effective tool of efficient communication） Medical and health care ads face change 04 years later, through national newspapers media advertising of medicines and health products, not the old look. Once very popular large space soft almost rarely, with full page, half page flex advertising pandemic. The soft part comprises a strange exaggerated news case, painful embarrassing details of life reproduction and hit off the testimony of monologue, combined with the function of the product hard advertising, typeseting methods take a class newspaper media news, has a strong concealment. Thus the efficient propagation effect is achieved. The author with advertisement title among several cases. A slimming products: wife wear bellyband belly carrion variable; abdominal liposuction, caused 500 thousand case; white-collar Beauty belly fat to be convex, cry; A gray nail products: six year old grandson: strange to see her grandmother hid, heartache: my sixty granny onychomycosis; Breast products: women declaration: I dont want small bag, not as flat chested woman Hemorrhoids products: men also use sanitary napkins.; Bone products: trapped hut for 8 years, the old woman 6 floor suicide.; Because of the strong story and news nature of this kind of advertisement, and by describing the resonance strategy of using the product scene reproduction, it can deeply impress the consumers and produce ideal advertisement effect. Even deepen the level of communication, and produce viral effect, so I call this kind of advertisement story advertisement. Narrative advertising is not new. It has always been one of the common expressions in advertising for health care products. Harbin Pharmaceutical Factory six calcium products star endorsement, melatonin glyndon space and global product legend, Viagra lace story mouth, have such advertisements. But it has never been as concentrated and powerful as it is now. Therefore, it is necessary for us to sum up and discus