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汉王科技,休克还是停摆管理(Hanvon technology, shock or lockout management)
汉王科技,休克还是停摆管理(Hanvon technology, shock or lockout management)
In the global industry sought to digital publishing boom, Hanvon Technology launched in July 2008 China first e-reader, under the banner of let people read books, let people jump Ecstasy crazy zhengjinduoyin. Just one year e-readers will occupy nearly 70% of the revenue Hanvon technology company, and soon in March 2010 landing small plates, only 7 trading days will become hundred shares was hot .
But iPad Chinese market soon vied for good times dont last long, Hanvon, science and technology in the fourth quarter of 2010 net loss of aboutyuan. And a quarterly show, the loss of its net profit reached 40 million - 50 million yuan. In this regard, Hanvon external interpretation has two: one is the e-book industry is represented by iPad tablet computer and other related products, the impact of price and sales volume decreased; two is the company staff salary, product development expenses year-on-year increase, resulting in increased management costs.
Hanvon technology from a boom bust, investors have touted the company a year fell nearly 85%, which in the end is a poor company, or the strategic positioning of the problem? Or have you chosen the wrong industry from the start? Since the big Tablet PC boom, is there any future for digital publishing?
Strategy lacks vision
E-books become a supporting role
Hanvon technology chairman Liu Yingjian has released rhetoric in 2010 to lead the company into the worlds top 500, Hanvon released TouchPad tablet computer in May 2010, executives also personally smashed an ice sculpture of apple, and apple to resolve to fight to the death. Over the past year, the total sales of apple iPad more than 15 million units, while Hanvon technology still has more than 70% of the income depends on the price of e-books, fell sharply so many investors find it difficult to accept.
In fact, the problem is due to the Hanvon technology iPad is too strong is a problem. Although the sin
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