战略联盟视角下的辽宁旅游教育资源整合的分析研究.pdfVIP

战略联盟视角下的辽宁旅游教育资源整合研究 摘要 辽宁地区拥有旅游相关专业院校较多，20 所本科院校有旅游专业、几十所 国有、民办高职、中专类院校开设了旅游服务及酒店管理专业。虽然旅游教育资 源总量丰富，整体发展规模及速度也在不断加快，但仍然存在专业师资力量薄弱， 实验室建设不完善，办学特色较模糊、单一、模仿性强，课程建设缺乏系统性， 教学方式单一、内容死板、灵活性较差，合作形式单一、层次较低、范围相对较 窄等问题。目前，急需对辽宁旅游教育资源进行合理整合。笔者根据战略联盟理 论内涵、特征、种类等基本理论分析，以及战略联盟理论在旅游教育资源整合中 的适用性分析，并充分考虑辽宁旅游教育资源整合限制性因素以及国内外旅游教 育发展成功经验基础上，构建出具有辽宁旅游教育特色的“三跨双向”战略联盟 整合体系，阐述其具体实现途径，最后提出辽宁旅游教育资源“五大战略联盟整 合”策略，以期降低旅游教育行业成本，发挥资源系统效应和整体效应。推动辽 宁旅游教育事业集优化发展，推动辽宁省旅游业可持续发展，建设旅游强省，为 培养应用型、创新型人才提供方法和理论支持。 关键词： 辽宁，旅游教育资源，战略联盟，模式 I From the Perspective of Strategic Alliances to Research Liaoning Tourism Education Resources Integration Abstract Liaoning Province has more tourism-related professional schools.20 undergraduate colleges possess tourism professionals, dozens of state-owned, private vocational high school, colleges and technical secondary school opened a tourism and hotel management expertise. Although the total amount of educational resources rich in tourism, the overall development scale and speed are constantly accelerating, Liaoning Tourism education existence in the weak of professional teaching staff, laboratory construction imperfect, school characteristics vague and single, imitative Strong, lack of systematic of curriculum construction, single Ways of teaching, content rigid, less flexibility, cooperation forms single, low level, narrow scope and other issues. At present, it is urgently need for resources integration of tourism education in Liaoning area .The author according to the basic theoretical analysis of the strategic alliance theory meaning, characteristics and types ，as well as the theory analysis of strategic alliances are applicable in tourism educati