媒介框架整合详解.pdfVIP

“媒介框架整合” ：中国媒体都市集体行动报道策略研究 ——基于广州番禺垃圾焚烧厂事件 聂静虹 王博 (广州中山大学传播与设计学院，广州 510006) [摘 要]本文考察的是中国不同类型的媒体对日益兴起的都市集体行动的报道 策略。文章对传统框架理论（Frame theory）“符号争夺战场”论调有所突破， 强调了媒体在报道集体行动议题时自身的利益考虑，并出“媒介框架整合”概 念以述这一符号再加工过程。经由“媒介框架整合”，一方面媒体再现了事件 意义；另一方面，也将集体行动纳入“合法争议领域”。以广州番禺垃圾焚烧厂 事件为例，我们总结了媒体在面对不同议题倡导者出的框架时，所进行的三种 媒介框架整合方式：框架延伸、框架对立和框架独白。以此，本文考察了不同政 经坐标下——特定媒体市场竞争环境、特定媒体的政治环境与特定媒体的媒介角 色——媒体会如何采用不同的媒介框架整合策略来建构集体行动事件的意义。 [关键词]媒介框架整合；媒介组织理性；集体行动报道策略 “Media Frame Alignment”: the study of city newspaper report strategy on the citizen collective action —— a case of GuangZhou PanYu Nie Jinghong, Wangbo (School of Communication and Design, Guangzhou ,Guangdong 510006 ,China) Abstract ：This article examines the journalism’ strategy on collective action by various types of media in China. The paper try to make some contribution to the theory of “symbol contest field ”, indicating that media report the issue of collective action in term of their own interest and consideration. We propose the concept of “media framing alignment” to analyze the process of media reconstruction of the issue of collective action. Based on the case of southern metropolitan daily’s reporting action in the collective action of Anti-garbage burned in “GuangZhou Panyu”,we include three media framing alignment types: frame extension, frame balance and frame monolog. Then, the authors analyze what kind of media framing alignment strategies will the media with different political and economic positions adopt. Key words: Media frame alignment; Rational organization; Collective news-report strategies 一、前言 集体行动