电子商务零售商与传统零售商的价格竞争研究讲解.PDFVIP

20061 1 :2006 1 2 2 陈 云 , 王浣尘 , 沈惠璋 ( 1 , 201204; 2 , 200052) : , , , ., .: ,, , ; ,,. : ; ;; : C931 : A Study on the Price Co petition between Eco erce Retailer and Conventional Retailer 1 2 2 CHEN Yun , WANG Huanchen , SHEN Huizhang ( 1China Executive Leadership Acade y Pudong, Shanghai 201204, China; 2Manage ent School, Shanghai Jiao Tong University, Shanghai 200052, China) Abstract: Considering the i pacts of i ple entation degree of electronic co erce on retailers behaviors, this paper applies a twostage ga e odel to study the price co petition between an eco erce retailer and a conventional retailer. Expressions for opti al prices, profits and consu ers distribution in equilibriu are derived. So e propositions are proved and discussed. This paper points out that, when the critical valuation of eco erce consu er is ore than or equal to that of conventional consu er, the product price of both retailers will decreasewith i ple entation degree of electronic co erce; when the critical valuation of eco erce consu er is lessthanthat of conventional consu er, the profits of eco erce retailer will be ore than that of conventional retailer if i ple entation degree of electronic co erce is orethan a critical value. Key words : electronic co erce; retailer; price co petition; consu ers valuation of goods 1 , ,( ) ,. , ;( ) ,. , . : ? . [ 1~ 4] , , 1999 , S ith, Bailey Brynjolfsson :( :( 1975- ), ,, ;( 1933- ) , ,