双关语翻译.pptVIP

Advertising translation 广告口号（slogans)、广告语句(catch-phrases)的特点 吸引力 (attractive --- catch the reader’s attention) 创造力 (creative --- project an image) 说服力 (persuasive --- urge the reader to act) 影响力 (impressive --- produce an impact 商标的英译 1. 直译法(Literal translation); 2. 音译法(Transliteration method);  - 汉语拼音 -适当调整 3.音意结合法(Sound combination with meaning); 4. 转译法(Translation turned). 广告的翻译 --直译法 --转译法 --仿译法 双关语运用 语音双关(homophonic pun)； 语义双关(homographic pun)； 语法双关（Grammar pun）； 成语、俗语双关 （Idioms and proverbs pun ）。 在考虑双关语的双重含义及广告语体风格的基础上，有契合译法、分别表义法、套译法、侧重译法和补偿译法等具体技巧 谐音双关  Homophonic pun is similar with spelling, pronunciation of the same or similar of words . eg:1. More sun and air for your son and heir. 译文：这里有充足的阳光，清新的空气，一切为了您的子孙后代 2.Trust us. Over 5000 ears of experience. ? 译文：相信我们吧。历经5000多只耳朵的检验，有着5000多年的经验。  WEAR-EVER introduces a new concept in glass oven ware: CLEANABILITY. 译文：“恒久”玻璃炉具带给你一个全新的概念：洁净。 语义双关 ? Semantic pun is using the words or sentences polysemy in certain circumstances of the formation of the pun。 eg: The label of achievements. Black Label commands more respects. ? 译文：酒是功成名就的标志。黑色标志使您更显尊贵。 ? A deal with us means a good deal to you. ? 译文：和我们做买卖意味着您做了一笔好买卖。 语法双关 Grammar pun is because the grammar of the pun problems, such as government structure, a word or phrase has two kinds of above grammar function, etc . e.g: Coke refreshes you like no other can. ? 译文：没有什么能像可乐那样令您神清气爽 成语或俗语双关 Advertising language is especially good at some quotes familiar-sounding idioms or saying. These ads to people the original social, cultural knowledge as the foundation, with its distinctive, unique language form pun, can enhance the attraction of the ads, and embodies the advertising language artistic quality, more make advertising is memorable implication. e.g: You’ll go nuts for the nuts you get in Nux. ? 译文：纳克斯坚果让你爱不释口。