电子商务在外贸企业运用中机遇和挑战.docVIP

毕业设计（论文） 题目：电子商务在外贸企业运用中的机遇和挑战 商贸 系 商务英语 专业 学生姓名： XX 指导教师： XX 二〇一二年五月摘 要 随着国际互联网不断拓展和日益成熟，电子商务在全世界兴起并迅猛发展，谁能先进入 E-C 应用领域并掌握其技术，谁就能进入国际市场，占据较多的市场份额。传统商务由于存在太多的弊端，已不能胜任条件下的贸易环境，电子商务未来商业发展新方向。世界各国、WTO其它一些经济组织对电子商务的发展都关注。最为突出的是，电子商务对于企业扩大贸易机会提高贸易效率降低贸易成本、增强企业竞争力有着不可估量的作用。电子商务推动企业参与际贸易，越来越多的企业开始利用电子商务获取新的21世纪世界经济的新增长点，成为了主导国际贸易以及经济发展的关键要素。 关键词：ABSTRACT As a new business model, electronic commerce rises rapidly in the global world for a decade, but it has a far-reaching impact to the traditional economic activities. With the constant expansion and mature of the Internet, the electronic commerce rises all over the world and develops rapidly, who can go into E-C application fields and master the technology, that can enter the international market and occupy more market share. As there are too many drawbacks on traditional business, nowadays it has not adapted to the trade environment, e-commerce has become a new direction of future business development. The development of electronic commerce is concerned by the whole world, WTO and some other world economic organizations. The most outstanding is, e-commerce plays an immeasurable role for companies to expand their trade opportunities, improve the trade efficiency, lower trade cost, strengthen the competitive power of enterprise. At the same time, it takes the enterprise to take an active part in international trade. Enterprises in mounting numbers started to use electronic business for the new trade opportunities. In conclusion, e-commerce has become a new increasing point of the world economy in the 21st century that to lead international trade and to be the key point of economic development. Keywords: Foreign trade enterprises；E-commerce; Opportunity; Challenge第1章 绪论 1 1.1电子商务的含义与特征 1 1.1.1电子商务的含义 1 1.1.2电子商务的特征 2 第2章电子商务的发展现状 3 2.1电子商务参与者的现状 3 2.2电子商务在外贸企业中的发展前景 4 2.3中国外贸企业运用电子商务的动因分析 5 第3章电子商务对外贸的促进作用 7 3.1电子商务对外贸企业的市场开发促进作用 7 3.2电子商务外贸企业的资源优化和管理成本下降的作用 7 3.3电子商务外贸企业的运