少儿体育培训机构网络营销策略研究——以宁波市为例.docVIP

 买家需要删除加Q:2953597078 毕业论文独创性声明 本人郑重声明所提交的毕业论文是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：____________ 日 期：____________ 摘 要 少儿体育培训产业历经几年的发展，目前竞争已相当激烈，培训机构越来越多。相应地，问题也越来越多，例如，营销宣传手段无创新，以至于少儿体育培训业的健康发展受到了一定影响。在这样的市场环境下，少儿体育培训机构必须采取有效的营销策略，才能实现其发展。 论文运用SWOT分析方法对宁波市少儿体育培训机构的现状进行探讨，认为目前对宁波市少儿体育培训机构来说，网络营销的主要优势在于有较大的发展空间、受众面较广、营销受时空限制少。劣势则表现为与实际情况不能形成良好互动、受众青少年接收不到营销信息。机遇是受众范围大、网络空间更加自由。未来发展的挑战主要是需要更多综合性专业人才，而且还面临传统媒体的威胁。 进一步提出更适合机构未来发展的、更完善的营销策略，主要包括：通过改进网站设计、应用搜索引擎来进行网络推广；通过网络直播植入广告、针对需求群体开设网络免费课程、门户网站增加新型创意广告等方式来进行网络广告营销；利用淘宝、天猫、京东等电商平台对课程进行在线营销；利用微博等社交平台拓展营销范围。 关键词：Abstract Juvenile sports training industry after several years of development, the current competition has been quite intense, more and more training institutions. Accordingly, the problem is also more and more, for example, marketing propaganda means no innovation, so that the healthy development of juvenile sports training industry has been affected to a certain extent. In such a market environment, juvenile sports training institutions must take effective marketing strategies in order to achieve its development. This paper analyzes the present situation of Ningbo juvenile sports training institution by using SWOT analysis method, and thinks that the main advantage of network marketing for juvenile sports training institutions in Ningbo is that there is a big development space, the audience is broader, marketing is affected by time and space Limit less. Disadvantages are manifested with the actual situation can not form a good interaction, the audience can not receive marketing information for young people. Opportunity is a large audience, network space is more free. Challenges for the future development of the main faces of television, print media, outdoor advertising and other media threats. Furthermore, this paper puts forward