药店经营（Drugstore management）.docVIP

药店经营（Drugstore management） 1, in the face of the surrounding pharmacies and fierce competition, how to pull the surrounding customers to our store? Answer: 1) professionally follow the principles of asking for diseases, selling drugs, selling drugs and asking for diseases, so that customers can fully believe the specialty of drugstores; 2) do first class service before, during, after sale; 3) we play their own advantages such as pharmacy, price information, promotional information, free services etc.; 4) members can be used to lock up chronic patients in their members and increase their value-added services (such as propaganda, lectures, tests, theatrical performances, health advice and return visits). Can also do winter warm activities (choose winter goods for promotion); 5) from customer psychology point of view, as long as the professional services and prices on the customer satisfaction is good. In new markets, pharmacies do not have enough influence in the local market. Attracting customers is especially important. First of all, they should increase their popularity through various activities; 6) moderate prices, best service, product quality guarantee, and publicity in place; 7) does not rigidly adhere to the form of propaganda brochures, should also consider radio branding and overall publicity; 8) product structure to adapt to the location of the business circle, and product varieties as far as possible complete; 9) give full play to the unified management advantages of the area, unite and plan a series of medium-sized promotional activities; 10) handle customer complaints, do the right on-site management, through the company network to each store to share classic cases; 11) clean the storefront, enthusiastic sales staff, professional reception service process, perfect customer service service (return, stock registration and reply), promotional activities in the appropriate system, community activities must be done in place. 2, how to mobilize the enthusiasm