行业网站10种经营模式研究及组合方案(Research and combination scheme of 10 business models of industry websites).docVIP
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行业网站10种经营模式研究及组合方案(Research and combination scheme of 10 business models of industry websites)
行业网站10种经营模式研究及组合方案(Research and combination scheme of 10 business models of industry websites)
Many people understand the B2B web site only on the enterprise to enterprise online transactions, think, according to the concept of B2B e-commerce, should be online transactions. But at present China more successful B2B website but not all online transactions, especially the B2B industry website, many are not doing online transactions, more is based on the transaction for the purpose of network marketing and build brand awareness. According to the analysis and research of B2B industry websites which are more successful at present, this paper summarizes the management modes of 10 B2B industry websites and the corresponding combination schemes.
1, to provide product supply, procurement, information services as the main business model of the B2B industry website
Through the network to release products, so that buyers find or preferred to find their products, for most of Chinas current sales enterprises demand. At the same time, all enterprises with production links in the business model need to purchase large quantities of raw materials and equipment, through the network to find the right products, and become an important procurement channel for many enterprises. Due to raw materials and equipment procurement, the amount is too big, from the hundreds of thousands, millions to tens of millions have, from the understanding of a product to the final deal, need a lot of intermediate links, in this process, the network just as quick access to product information, quickly find the right products, but not through the third party payment tool to complete the transaction. The following brief analysis of products supply, procurement, information services as the main business model of the industry has characteristics:
A industry is relatively large, involving a large number of enterprises, a wide range of products, the procurement needs of downstream enterprises are large, such as text
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