论中国移动市场竞争策略（On the competition strategy of China Mobile Market）.doc

论中国移动市场竞争策略（On the competition strategy of China Mobile Market） On the competition strategy of China Mobile Market Abstract: with the increasingly fierce market competition, China Mobiles competitors with little, but are compared Have strength, such as: China Unicom, China Telecom, China Tietong, China netcom. In a free market In the field environment, the opponent is a powerful driving force for competitors, but it is also the pressure of survival. Profession The strong competition in the market, China Mobile is a target for all. Key words: network advantage; market brand; sales channel In recent years, China Telecom has been split and restructured, and now it has become the most powerful and reliable communication Operators with the highest market share of revenue. With the rapid growth and shift of global mobile communications demand Mobile communication technology change rapidly, China Mobile also accelerated its pace of development, the introduction of the new To create new brands, and also spare no effort to attract and retain users, accumulate customer capital, and build the core Marketing capabilities, therefore, for mobile communications market marketing activities are becoming increasingly important. The development of Chinas mobile communications industry is facing a new development environment: (1) sustained and rapid development of the national economy; (2) stress sustainable development and innovation; (3) the urbanization process puts forward new demand for mobile communication industry; (4) cooperation and integration have become the consensus of industrial development; (5) upgrading of network technology for mobile communications industry; Development brings new business opportunities; (6) opening up the market, the mobile communications industry is facing new challenges and the Olympic parade; (7) to avoid going out, there are also barriers. 1 mobile communications market status 1.1 mobile communications industry overview and trends (1) the data sh