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说得好,不如问得好(It is better to ask well than to say well)
说得好,不如问得好(It is better to ask well than to say well)
I dont want to repeat the importance of asking questions in sales. I would like to share a classic story with you.
In August 1, 2007, the city of Minneapolis (located in the state of Minnesota) on the Mississippi I-35W bridge collapsed and fell into the river, the first time after the accident, the Minnesota Department of transportation arrangements for the reconstruction of the bridge, it through the bidding to determine the reconstruction unit. The $250 million business was eventually won by an American Colorado institution, the only company in the bidding business that did not build a bridge in Minnesota. It has the highest offer and the longest delivery. So, how did it win? Later, the Minnesota transportation department, who led the decision, said prices and speed were not the only ones to consider. Now, to participate in the bidding and 8 other institutions are mad, they growled complained: you never told us these!
But you never asked us.! The project team responded by saying, and the winning one did..
In other words, the secret of the successful institution winning such a big business is asking questions. Those competitors assume what the buyer wants and design products or solutions accordingly. Colorado people do not take this for granted. They position their work as the reason behind the needs and needs of their customers, while its rivals simply regard it as a competitive bidding activity.
I like the story very much because I am convinced that it reveals the essence of sales: real professionals dont take it for granted, and their selling secret is asking questions..
As the saying goes, saying well is better than asking well. It is the importance of asking questions tactfully. But in actual work, how many people are really good at asking questions? The author has been engaged in Action Selling training for many years, and this article will provide readers with simple sharing actions to sell a few key point
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