超市经营管理（Supermarket management）.docVIP

超市经营管理（Supermarket management） In order to do well in supermarket business, the key is to understand the operation characteristics of supermarkets and find out the corresponding countermeasures. This article summarizes the eight characteristics of supermarket and twenty-four Countermeasures of supermarket management. Characteristic 1: the price is the sensitive topic of the supermarket channel, the consumer comes here to expect to be able to buy at low price, the competition focal point between the supermarkets is also the price. Supermarket management countermeasures: (1) product as much as possible, as far as possible eye-catching price tag; (2) special promotions; (3) strengthen the display effect, plan the communication strategy, enhance the brand image, increase the added value of the product, and make the consumer feel value for money; (4) reasonably reducing operating costs and strengthening cost advantages. Features 2: optional shopping, large venues, large display. Countermeasure: (1) many consumers are impulsive consumption, so vivid (display, shop head widely announced) is the main points of business; (2) as large as possible, as much as possible the appearance and style consistent do Duitou, end frame, display shelves; (3) display model shop; (4) lively competition (between the salesman and the supermarket). Features 3: supermarket management formal, warehousing, finance, store operations, product pricing are sub departments, decentralized implementation. And most of the supermarket suppliers monthly policy, hypermarkets overbearing, can always find a reason (such as holiday, anniversary and other supplier sponsored). Countermeasure: (1) the warehouse manager, sales manager, financial manager, cabinet leader, warehouse management, financial cashier is a key figure in the operation of the supermarket, the supermarket run business representatives should have considerable public relations, interpersonal skills, professional business knowledge training, skil