跨国日化巨头的农村视角（Rural perspective of transnational cosmetics giants）.docVIP

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跨国日化巨头的农村视角（Rural perspective of transnational cosmetics giants）.doc

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跨国日化巨头的农村视角（Rural perspective of transnational cosmetics giants）

跨国日化巨头的农村视角（Rural perspective of transnational cosmetics giants） Wen / Yang Yumou Chinese and foreign enterprises hero is becoming increasingly blurred, survival of local enterprises base is becoming more and more serious threat. Since Chinas reform and opening up, one of the earliest industries to release foreign investment, the daily industry staged transnational giants and local enterprises century war has already started in full swing. In the past two years, the gap between local enterprises and multinational corporations has been gradually widening. As far as the amount of sales in the whole market is concerned, the share of foreign brands has now exceeded 70%. Nevertheless, local companies are in the vast two or three city and rural market wins the exploits, make long entrenched in first-tier cities multinationals shouted surprise. However, as the first tier cities expand the market space gradually more difficult, smart transnational daily chemicals company began to focus down, the tentacles extended to the vast two or three - tier cities and rural markets. There is no doubt that the Chinese and foreign enterprises hero is becoming increasingly blurred, and with the addition of transnational giants, local enterprises survive the base is becoming more and more serious threat. The plan of going to the countryside for transnational cosmetics brands Recently, in the Carrefour supermarket in Shanghai, Chengdu and Wuhan, Garnier brand, another brand of LOREAL, has begun to substitute small nurses for sale in a counter. In the near future, Garnier will enter more cities more supermarkets, instead of small nurses, and become LOREALs supermarket counter flagship product. LOREALs move to the outside world, confirmed that the small nurses will be further reduced, as LOREAL to enter the rural market forward; while Garnier makes LOREAL successfully completed the low-end market complete product layout. LOREAL is China President gaibao Luo said: we hope to provide appropriat