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销售十二条(Twelve sales)
销售十二条(Twelve sales)
1., the customer asked the price directly, how to do?
Guest: how much is this 34 inch high-definition digital color TV set?
Salesperson: this is the latest model, 3480 yuan..
Customer: its too expensive! Can you make it a little cheaper?
Sales staff: the latest, not only shows the latest technology, as well as electrostatic protection technology, automatic afterimage elimination technology, and now is the holiday has been the most preferential price is not cheap.
Customer: Ill see it again..
The salesperson answered the mistake. In the case of customers directly ask the price, the first response should be to confirm that customers understand the product before you can talk about the price. The direct asking price is the price oriented customer. After answering the price, the customers logical answer is that it is too expensive. Thus, the salesperson has no room for explanation, and the customer does not give the sales staff the opportunity to explain the technical or original lead of the product. The correct answer is as follows:
Sales staff: you really good eyesight, you fancy, but now the most popular, the latest models, the price is not cheap, very expensive!
Pause at this point and leave the silence to the customer. Customers will be eager to ask, how much is it?
Sales staff: or you have a good eye, this 34 inches, 3480 yuan..
At this point, the customers answer must be such two.
A customer: its not cheap.. Then why is it so expensive?
B customer: you 3480 yuan called expensive? Thats a joke. Its not expensive.
For the second kind, sales have won this customer, and for the first kind of answer, just give the salesperson a chance to explain the product performance, which is a logical thing.
Key points: the customer directly asked the price after the reply to Zhinanershang, first say your customers continue to ask, how much is your time to answer specific price.
2., do not understand the customers situation, I would like to know how to do?
Sale
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