际酒店管理集团的经营运作及其在中国的发展（International Hotel Management Groups operation and its development in China）.docVIP

际酒店管理集团的经营运作及其在中国的发展（International Hotel Management Groups operation and its development in China） The operation of international hotel management group and its development in China I. brief introduction to the management mode of International Hotel Management Group (1) evolution of hotel management model Globally, the early international hotel group is through the purchase of real estate to achieve expansion (such as Hilton, Sheraton, Statler Hotel Chain), 1950s, Hilton Hotel and Holiday Inn group were commissioned by the management and franchise expansion way, by 1990s, more and more hotels through franchising and entrusted management mode of development, development until now. In addition, in recent years, some of the emerging technology resources support Hotel Alliance and the rapid rise of business marketing. Table 1: development process of International Hotels Group Development stage; time development model Regional development from early twentieth Century to 50s, through investment in hotels, the purchase of real estate, brand cultivation and expansion Intercontinental development, in twentieth Century 60s and 70s, commissioned and managed as the main mode of expansion In 80s the worlds development since twentieth Century entrusted management, franchising and chain management using staggered (two) the management mode of the current international hotel group; The use of various modes of operation in the international hotel group can be reflected in the table below (in the global scope of the main business model of international hotel group and in the Chinese market business model differs from the main reason, see section third.): Table two: brands and business models of international famous hotels Hotel Group Hotel (seat) / room (10000) brand management model Intercontinental (UK), 3250/53.6 intercontinental, holiday, Crowne Plaza, Holiday Inn, Heng bridge apartment, Candlewood franchise about 88.9%, entrusted management about 6%, with management and other 5.1