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高效团队管理的六大铁律(The six rule of efficient team management )
高效团队管理的六大铁律(The six rule of efficient team management )
For enterprises, because of domestic enterprises and international enterprises competition, there is a huge gap in ideas, consciousness, technology, strength and strategy. The market share of many enterprises is shrinking step by step, and many enterprises are unable to manage their marketing skills. So, the marketing team construction has become the enterprise to win the competitive advantage, controlling the market terminal market, fundamental for the success of business.
However, many problems exist in the current marketing team, which affect the team performance, reduce the profits, and even hinder the development of enterprises. When considering the construction of marketing team, the enterprise considers the marketing team as a cost factor. Many enterprises of the outstanding personnel transferred to the administrative department, technical department, and the poor quality of the personnel sent to the first-line marketing, enterprises marketing operations in the periphery, enterprises lack of monitoring and management of marketing, enterprises lack the training and education of staff, marketing team even code of discipline and loyalty to the enterprise is very the lack of. The short-term behavior of this kind of team construction makes it difficult for the enterprise to consider the construction of marketing team strategically and systematically. They just focus on sales results, and the sales process has no time for both; they just ask marketing personnel to manage the market mechanically, while marketing feedback and management innovation have no time to attend to. In fact, the marketing team is an important asset of the enterprise, and it is the basic condition to ensure the excellent performance of the enterprise brand in the market.
Many enterprise marketing techniques are backward, which leads to the lack of systematic training and management of marketing team construction, and the marketing team be
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