计算机专业英语教学资料-E_commerce on Traditional Retailing Systems.docVIP

The Impact of E_commerce on Traditional Retailing Systems Let us review the impact of Ecommerce on traditional retailing systems based on the business models discussed in this chapter. A key impact is disintermediation of traditional distribution channels and electronic reintermediation. Disintermediation and Reintermediation By using the Internet, manufacturers can sell directly to customers and provide customer support online. In this sense, the traditional intermediaries are eliminated. Let us call this phenomenon disintermediation. However, new electronic intermediaries — Emails and pr