1商务智能概述.pptVIP

* Data is raw source material from transactional applications or gathered from disparate sources . Pure raw data, one or more discrete values or facts, like a PRICE value, has very little use. Undetected quality problems could even lead to unsound strategic decisions. Data has in itself little semantic content. Businesses gain more value from their data, they have to take this passive data and turn it into actionable information. * 资金成本分析：建立起内部资金的有偿使用机制 资本金分配的目的：经营考核的需要，风险管理的需要，财务管理的需要，市场进出的需要 * * * * * * * Near the end of September, 2008, organizations across the globe faced a stark economic climate change. Within 24 hours, the outlook shifted from positive growth to a bleak forecast with organizations and consumers across the country slashing spend. What if you already had plans in place for this type of event and knew exactly what your response would be? What if you could reliably predict how your organization would perform? What if you could make fact based decisions in confidence instead of going with your gut? Though this event was cataclysmic, events like these happen on a smaller scale every single week. The only constant seems to be the rapid pace of change. E-Business and Business Intelligence E-business processing E-business data E-business applications Business practice Recommendation Transaction, Web log, Click-streams Operational processing Operational data Back-office systems Front-office systems Decision processing Data warehouse BI tools data mining ETL tools External data Report analysis Dynamic pricing Cross selling 商务智能 战略层 管理层 业务层 数据挖掘 在线分析处理 数据仓库 知识 信息 数据 业务层决策 中层决策 战略决策 什么是商务智能？ 1. 案例分析 -中粮生化商务智能案例 2. 什么是商务智能？ 3. 为什么需要商务智能？ 4. 商务智能能够为我们做什么？ 电子商务专业09级本科课程 ? SAP 2008 管理与决策需要商务智能 不断创新的 技术 物联网 RFID 全球化的 人才需求 国内外 人才竞争 强有力的 竞争对手 金砖四国 企业私有化 增加的 各种风险 SOX法案 绿色环保 庞大的 客户群体 客户协同 客户细分 决策需要信息，更离不开知识。知识更多地表现为经验—学习的结晶。学习的过程是不断地对信息加工处理。信息的收集、加工、传输与利用贯穿着决策各阶段的工作过程。 ?信息已成为企业经营中重要性仅次于人才的第二大要素。 ?决策=知识+经验+冒险 ?商务智能是对企业信息的科学管理。 “In God we t