雀巢公司介绍_(英语)的知识.ppt

* 1.Brief Introduction 3.Logo 2.The History of Development 4.Brand Positioning and Products 5.Advertisement Show 6.Marketing Strategy 7.Organization Management 8.Feeling and Summary Nestlé was founded by Henri Nestle in 1867.It’s the worlds leading nutrition, health and wellness company. Their mission?of Good Food, Good Life?is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the worlds largest food and beverage company, as well as one of the main creators of condensed milk. Nestlé can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.  The two companies merged in 1905 to become the Nestlé?you know, with?headquarters?still?based in the?Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestlé sales for 2010 were almost CHF 110 bn. Development The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can?see here). Henri?obtained a 15-year French patent for his logo?in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company. In 1938, the traditional nest design was combined with the Nestlé name to form what is called the combined mark. In 1966 the design was simplified. In 1988, the worm in the mother birds beak was removed and the fledglings became two instead of?three. Nestlé has some 6,000 brands, with a wide range of products across a number of markets, includi