001-百威公司简介文化与战略.pptVIP

Company Introduction，Strategy Culture Agenda Anheuser-Busch InBev at a Glance Anhuser-Busch InBev China Dream, People, Culture In essence what we do我们的核心业务是什么 AB InBev brings together seven centuries of brewing history and value-creating consolidation百威英博集合了七个世纪的啤酒酿造历史和价值创造体系 AB InBev in 1990 1990年的百威英博 AB InBev today今天的百威英博 AB InBev at a glance百威英博一览 AB InBev is the leading global brewer and one of the world’s top 5 consumer products companies 百威英博是全球领先的啤酒酿造商，世界五大消费品公司之一 Business spans 30 countries with no. 1 or 2 position in over 20 key markets 业务范围涵盖30个国家，在20多个关键市场中位列行业前列 Combined annual revenue of 39 billion USD 年销售收入达390亿美元 Close to 300 brands including our global flagship brands Budweiser, Stella Artois and Beck’s 拥有包括百威、时代、贝克等全球知名品牌在内的近300多个啤酒品牌 Four of the top ten selling beers in the world are AB InBev brands 世界十大畅销啤酒品牌中，百威英博占据四席 Approximately 120 000 employees world-wide 在全世界拥有约12万名员工 A strong global platform affording access to key beer markets强大的全球平台使其进入重要的啤酒市场 AB InBev’s Portfolio: 14 Brands 1Bn+百威英博的品牌组合:14个品牌价值超过十亿美金 Focus Brands 重点品牌 Anheuser-Busch InBev is a portfolio player, in the business of building big, strong, high quality brands for which consumers will pay a premium. 百威英博拥有丰富的品牌组合，致力于为购买力高的消费者提供知名，高品质的品牌。 Focus Brands are a small group of big, strong brands that fuel our top line growth. 重点品牌是一组为我们提供高端增长的强势优秀的品牌。 They represent approx. 65% of our beer volume and they absorb the majority of our resources and share of attention. 这些品牌贡献了大约65%的销量，我们也为这些品牌投入了绝大部分的资源和精力。 In 2008 we continued to make clear brand choices, enabling us to put the right resources behind our Focus Brands. 2008年我们继续大力发展重点品牌，这使得我们能将优质资源正确地分配给重点品牌。 In 2008 our Focus brand consistently delivered growth levels ahead of total company’s volume growth – they grew by 2.6%, while own beer volumes decreased -0.3%. 2008年重点品牌持续增长，超过全公司的销售增长——他们增长了2.6%，而公司销量减少了0.3% Global Flagship Brands全球旗舰品牌Built on values and experiences which appeal to cons