对外经济贸易大学全球营销题库.pdf

对错判断题 1. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. 2. Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing. 3. The Star Alliance reflects the international joint ventures among airline companies around the world. 4. When a Chinese student goes to USA to pursuit his studies, he tries to learn about a new culture, form new friends. This process is called acculturation. 5. Lack of incentives offer(s) the best explanation for the unwillingness or inability of many international consumers to respond to research surveys. 6. When a questionnaire includes many complex questions, the phone survey is an appropriate method. 7. Some products and issues are very politically sensitive, for example, products involving the health, environment, and security. 8. The slogan “World’s Local Bank” is a typical illustration of “Think globally, Act locally”. 9. The emerging countries have the same meanings as developing countries. 10. Compared to greenfield investment, the cross-border MA is less sensitive to the financial crisis. 11. A government boycott is an absolute restriction against the purchase and importation of certain goods from other countries. 12. There is a global rush toward industrialization and economic growth; as this occurs, environmental issues become less important. 13. The Individualism/Collectivism Index measures the tolerance of social inequality. 14. One of the methods for reducing political vulnerability and risk is to license products, services, or technology. 15. One of the questions used to ensure validity of second