招势一战略部署的重要性（Recruit one potential the importance of strategic deployment）.docVIP

招势一战略部署的重要性（Recruit one potential the importance of strategic deployment） New product launch is a strategic issue The essence of marketing management is demand management, therefore, new product development enterprises should pay attention to the needs of customers, in the manufacture of a new product before it should analyze and understand customer needs, and then produce new products to customer satisfaction. Marketing experts have found that 28% of profits come from new products introduced to the market. Experts predict that in the first 5 years of twenty-first Century, 31% of the profits will come from the latest products of the enterprise. Thus, the marketing and management of new products has always been a new impetus for the survival and development of enterprises, and also a new energy for the core competitiveness of enterprises. A Harvard Business School study shows that if a new product in the production process, found the problem, the loss is $100, then found the problem before the production loss is $1, that is $1000 before the listing, after the listing is found $10000. Therefore, the management of new product development should be a prelude and part of the management of new product listing. Only by developing new products with market demand can the resistance of new products be reduced to the utmost. The failure rate of new product listing is increasing year by year, and it has become the most difficult problem of marketing practice. In practice, the new product failure enterprise blame operation, bad timing, adverse way poor, mainly from the tactical 4Ps (i.e. product, price, place and promotion) to explore, and ignore the strategic 4Ps (i.e., market research, market segmentation, target market selection market positioning research). In fact, the third major causes of failure of new product launch is fuzzy market positioning (accounted for 11% of the data in the next article in Table 2), and this is the first large enterprise (the perception and evalu