新农村时期的农资品牌塑造六步法则（Six steps rule of brand shaping of agricultural material in new rural period）.docVIP

新农村时期的农资品牌塑造六步法则（Six steps rule of brand shaping of agricultural material in new rural period） Most people believe that brand building is the citys market, and for the rural market, it is more to sell products, than the price, the brand seems less important, especially in the agricultural market. Is that so? Obviously not! In fact, the rural consumer market, farmers brand awareness has been greatly improved, especially in the fake seeds, pesticides, fertilizers and other false false kengnonghainong phenomenon occur today, farmers more aware, buy famous brand, famous brand is to buy buy buy security, safety, more is to buy. With the national agriculture, supporting agriculture policy and implementation, especially the policy of building a new socialist countryside is put forward, the rural consumption market in terms of spirit, culture and ideas have changed greatly in recent years, in addition to enhance the income of farmers for the purchase of a certain basis, and have a certain reputation the visibility and the certification mark of agricultural pesticide products, is a kind of spontaneous behavior of most farmers. All these phenomena, undoubtedly for many engaged in agricultural production, pesticide production and management of enterprises to create a brand, and thus create opportunities for wealth. The competition of market economy has entered the stage of brand competition. Then, how should pesticides and agricultural enterprises create their own brands so as to gain the opportunity of sustainable management? According to Zhuo Yue consulting, tracking and service agricultural pesticide enterprises experience, there are as follows several blocks worthy of reference and reference. First, give consumers a clear brand awareness A listing of agricultural enterprises, which is typical of the one card, brand and brand using overlapping phenomenon, thus causing consumers to exist unfavorable situation of diversity and vague cognition of enterprise brand. The company