浅谈当下酒类电商的生存现状（Talk about the current situation of the existence of alcoholic electricity supplier）.docVIP

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浅谈当下酒类电商的生存现状（Talk about the current situation of the existence of alcoholic electricity supplier）.doc

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浅谈当下酒类电商的生存现状（Talk about the current situation of the existence of alcoholic electricity supplier）

浅谈当下酒类电商的生存现状（Talk about the current situation of the existence of alcoholic electricity supplier） For the liquor industry, the electricity supplier channels play a people love and ruthless role, the major liquor companies want to discount the industrial structure through electricity supplier channels, increase product sales, brand promotion and product, and if the electricity supplier channel to the existing sales model, the price system cause and impact damage. This makes the channel becomes has been marginalized in the whole channel, even if the liquor business has entered a period of adjustment, the liquor business is still as a complement to traditional channels, some hope that through electricity supplier channels brand, open up the situation of the liquor business, it is through the process of hope to the lost. As for Wuliangye, Moutai, Luzhou Lao Jiao, distillery, Yixing Daqu and other well-known liquor companies, although also in the layout of their own business, but are still in the initial stage, even to play only occasional role. According to authoritative data, in 2013, Chinas wine industry sales of 845 billion 300 million yuan, while liquor is about 501 billion 800 million yuan, accounting for about 60% of total sales. The wine electricity supplier sales scale grew by 93% over the previous year, reaching 7 billion 300 million yuan, looks pretty much, but only 1% of the total liquor sales are less than, and this is the status quo of alcoholic electricity supplier. The liquor business started in 08 years, although there are Jingdong, such as Tmall development business platform and some vertical electric input to the liquor electricity supplier and support, but after five years of liquor sales accounted for has not exceeded 1%, which have caused us to rethink. The liquor industry has experienced ten years , the products sell well, high profit, often throwing money grab goods, so there are few low-priced products to enter the electricity supplier channels,