爱尚非蛋糕,无意义的差异化也有意义（There was no significant difference between the Aishangfei cake, also meaningful）.docVIP

爱尚非蛋糕,无意义的差异化也有意义（There was no significant difference between the Aishangfei cake, also meaningful） One night in April 2007, an interview with Ye Maozhong Friedman, accompanying with a iceberg cake products Swiss Roll, hoping to open up a new product market for foma! In the China cake industry, has been in line two or three Fuma brand position, although in the industry for nearly 30 years, but in the low-end brand image is always very difficult to upgrade, now hope that by virtue of the popular swiss roll and the difficulty is quite A new force suddenly rises., visible not easy! The Swiss Roll became a street vendor in China Whether the Swiss Roll originated in Switzerland, we have no idea, but what worries us is that although it is called Switzerland, it has already become the low-priced food in the hearts of the Chinese people. Because there are many brands in Europe and Malaysia by smuggling channels in Fujian, Guangdong and other coastal market sellers, and sell very well. These products are neither advertising nor promotion, directly at a low price, each price is only 0.5 yuan, occupied a considerable part of the market. The price of 0.5 yuan, but also directly led to the Swiss Roll, the whole category showing a cheap temperament, and become the Chinese peoples minds street vendors.. To give the swiss roll a more noble temperament, to reverse consumer awareness, who has studied the positioning theory, will find it very difficult. The first multi cognitive of things that people are deeply ingrained and deep in the brain and memory, even spent a lot of education cost, it may not be able to change this perception, and we do not want customers to spend a lot of money to do some meipu. But also attack and sent to the Swiss Roll Market: todays pie has already formed a huge market, there are billions of sales share in Orion, Lotte, Daly park were represented by market each year, and increased year by year. In addition, egg yolks in this category in the category name f