薛文忠男1968--硕士副教授研究方向民族传统体育工作单位广州.docVIP

薛文忠 男 （1968--）硕士 副教授 研究方向：民族传统体育 工作单位：广州体育学院 邮编510500 “一带一路”战略下我国民族传统体育的国际传播基本体系研究 薛文忠 （广州体育学院 广州 510500） 摘 要：通过文献资料法，专家访谈法等对一带一路背景下我国民族传统体育文化的国际传播体系进行了探讨。“一带一路”的国家发展倡议，为民族传统体育的跨文化传播提供了难得的历史机遇。认为在民族传统体育“一带一路”国际传播的过程中应该树立服务于“一带一路”的国家发展战略思路、服务于国家文化大发展大繁荣的基本国策，致力于提升民族传统体育文化国际影响力和国际传播力的战略定位。民族传统体育的国际传播要紧抓“一带一路”国家资源做到“传播主体”多元化，“传播内容”丰富化，“传播渠道”现代化，“传播对象”广泛化。并提出了我国民族传统体育国家传播的基本路径：首先，要尊重丝路国家文化“实然”存在，这是国际传播的逻辑起点；第二，要确立文化自觉，进行民族传统体育文化整合；第三，要构建多元传统体育文化交流平台，消减文化误读；第四，要融合体育旅游发展，促进协同传播。 关键词：一带一路；民族传统体育；国际传播；文化 Research on the Basic System of International Communication of National Traditional Sports of China under the Strategy of All Along the Way Xue Wen Zhong （Guangzhou Sports University, Guangzhou 510500, China） Abstract: This paper discusses the international communication system of traditional sports culture of China under the background of the area along the way of literature and data, expert interviews and so on. Along the way, the national development initiative for the traditional national sports cross-cultural transmission provides a rare historical opportunity. It is suggested that in the process of international transmission of national traditional sports, it is necessary to establish a national development strategy that serves the all the way along the way, serving the basic national policy of national cultural development and prosperity, and striving to enhance the international influence of national traditional sports culture. And the international communication power of the strategic positioning. The spread of the national traditional sports should focus on the national resources of all the way along the way to achieve the diversification of the dissemination of the main, dissemination of content, communication channels modernization, dissemination of extensive. Secondly, it is necessary to establish the cultural consciousness and carry on the integration of the national traditional sports culture; secondly, it is necessary to establish the cultural tradition