浅析环境对国际市场的营销的影响.docVIP

学号 14090702277 作 者 届 别 2009届 学 院 外国语言文学 专 业 英语 完 成 时 间 2011年6月 A Study of Environment Effects upon International Marketing A Thesis Submitted to College of Foreign Languages Literature in Partial Fulfillment of the Requirements for the Introduction to Business English Supervised by Ms. Yu Hunan Institute of Science and Technology Yueyang, Hunan June, 2011 Abstract In view of the fact that economic globalization is developing mature and steady gradually, so participating in international competition has been involved in various indispensable issues . In addition, when in progress in international marketing, the effects upon environmental factors become a major key. Therefore, knowing the actual macro-marketing environment and understanding personal micro-marketing environment of international marketing thoroughly to making appropriate marketing strategy have became a growing concern of each enterprise. In terms of production, systems of distribution, channel of distribution and green marketing, this thesis mainly analyzes natural environment effects upon international marketing, so that it can embody the importance of environment in marketing area and a significant development direction of future international marketing. Key words: international marketing environment; channel of distribution; green marketing 摘要 随着经济全球化的逐渐成熟稳定，参与国际竞争已经成为了各个企业不能回避的问题。并且，企业在进行国际市场营销时，环境因素的影响也开始占据了很大的比例。因此，了解影响国际市场营销的宏观环境因素以及洞悉自身的微观环境因素，从而因地制宜，制定合适的营销策略已经成为被各个企业普遍关注的问题。本文是从产品，分销体系以及分销渠道和绿色营销等方面，着重于分析环境对国际市场营销的影响，从而体现外部环境在营销这一领域的重要性，以及未来国际市场营销的一个重要发展方向。 关键词：国际市场营销环境；分销渠道；绿色营销 Contents Introduction……………………………………………………………..6 Actual analysis of International marketing environment...............7 1.1 Basic concept ………………………………………………………7 1.2 Main classification …………………………………………………..8 1.3 purposes of international marketing environment research…………...8 2. Channel of distribution……………………………………………...9 2.1 Main elements …………………………………………………….....9 2.2 Environmental elements…………