英语商务信函写作特点及原则.docVIP

编号 论文 题目： 外国语 学院 专业 学 号 学生姓名 指导教师 二〇一〇年月摘 要Abstract Today, under the background of economic globalization and economic integration, business correspondence has been the most important links of trade activities as a tool of business communication. The definition of Business Correspondence (BC) is that it is a written communication between two parties. It is a means through which views are expressed and ideas or information is communicated in writing in the process of business activities. The aim of BC is to achieve a definite purpose, such as selling a product, making an enquiry, seeking information or advice, dealing with complaints of a customer, establishing a good company image, etc. It functions as a link between the buyer and the seller. It is a sticking point in a business transaction, acting as a make—or—brake role. Many countries now, like China, are to some extent dependent on trade relations with other nations to import resources and open up new markets overseas. Efficient communication in BC therefore can help maintain or establish the long-term relationship with foreign customers, distributors, suppliers, etc. Therefore, there is no denying the fact learning to write a good business letter is indispensable and vital. However, following the principles by the book is far from enough. In business communication, knowing “why” and knowing “how” are equally important. Believed in it, I started with exploring the nature of communication, then the purpose and function of BC as an important means of communication. Based on the British linguist G. N. Leech’s Politeness Principle, together with the widely-accepted criteria of a good BC-the Three Cs principles, this paper then analyzes the characteristics and comes out with the writing principles of BC. Key words: Business Correspondence (BC)；communication；characteristics；writing principles Contents Chapter 1 Introduction 1 1.1 The Nature Of Communication 1 1.2 The Pu